Industry benchmarks for Meta-ads-driven HVAC + home-service lead gen — and what our pipeline is engineered to hit. No vibes. Numbers.
A 7-day trial isn't where you see peak performance. It's where you see the system works. CPL drops 30–40% in weeks 2–4 as Meta's algorithm learns your audience. The compounding starts in month 2. We engineer the floor. You decide where to take the ceiling.
Every operator's numbers are different — but the system is the same. Here's the typical trajectory we build for, week by week.
Goal: prove the system works.
Ads live within 3 days. First leads inside the first week. Floor target: 7+ qualified leads, 2+ booked consults, 1+ install closed.
Goal: drop CPL by 30–40%.
Meta's algorithm has data now. Creative iteration on what's converting. Audience refinement. Lead quality climbs while cost drops.
Goal: consistent lead flow at predictable cost.
Lookalike audiences spun up off your closed-won list. Retargeting layer added. Pipeline becomes a calendar of booked consults, not a hope.
Click-through-rate is a vanity metric. Here's what we report you on Mondays: cost per lead, lead quality score, form-to-call conversion, call-to-consult rate, consult-to-close rate, and revenue attributed. Anything that doesn't predict revenue, we cut.
See the process →Free 15-min audit. We'll show you what your numbers could look like in 30 days.
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